Master Plan Briefing

The Value Chain of Master Plan Briefing

Establishing the client brief for a Master Planning Exercise is a critical but often under-valued step in the project process. Briefing at an early stage has the potential to provide significant benefits including:

  • Clarification of real end-user needs, helping to represent strategic priorities to both internal and external stakeholders
  • Establishment of clear project parameters, including affordability, which places all developments in a pragmatic context, which in turn avoids common project planning pitfalls which can divert and consume precious resources
  • Provision of a cost-effective means to evaluate a range of solutions, highlighting opportunities to make process and other small scale organisational changes, which can make scarce resources stretch further
  • Balancing and exploration of innovative concepts/proposals with focus on the need to manage cases of “special pleading”
  • Ingraining disciplined approaches to the overall master programme to drive value from professional teams, not least by maintaining a consistent client-side view throughout the process

As the client’s influence is greatest at the front-end of project, we leverage that influence through a technical briefing exercise designed to:

  • Capture future requirements and consult on essential and desirable changes to the estate
  • Plan potential changes and projects with senior staff, having particular relevance to affordability constraints, strategic priorities, established space budget and quality of student experience
  • Evaluate potential projects, determine potential costs and phasing of an overall master programme of works to improve the campus
  • Provide plans and visualisations that capture requirements and assist in briefing a wider professional team when appointed